Privacy Policy

Prime Car Care (“we,” “our,” or “us”) is committed to protecting the privacy of everyone who visits our website, follows our social media pages, or submits their details to us through any advertisement, form, or channel. This Privacy Policy explains what personal information we collect, how we collect it, and how we use it — whether you’ve come to us through our website, a Meta (Facebook/Instagram) ad, or a Google ad.

By submitting your details to us through our website, a Meta Lead Ad, a Google Ads form, or any other channel, you agree to the practices described in this policy.

OVERVIEW

Prime Car Care provides Paint Protection Film (PPF), ceramic coating, detailing, and related automotive care services. As part of running our business and marketing our services, we collect certain personal information from visitors, enquirers, and customers. This policy explains what that information is, where it comes from, and what we do with it.

“Personal information” means any detail that identifies you or can reasonably be linked to you — such as your name, phone number, email address, city, and details about your vehicle.

INFORMATION WE COLLECT

We collect personal information only when you choose to provide it to us, through the following channels:

1. Our Website When you fill out an enquiry form, request a quote, or contact us through primecarcare.in, we collect the details you provide — typically your name, phone number, email address, and information about the service or vehicle you’re enquiring about.
2.  Meta Ads (Facebook & Instagram Lead Ads) When you respond to one of our ads on Facebook or Instagram using a Lead Form, Meta shares the information you submit in that form with us — generally your name, phone number, and any other fields included in the form (such as car model or preferred service).
3. Google Ads When you respond to one of our ads on Google (including lead form ad extensions) or click through to our website from a Google ad and submit an enquiry, we collect the same type of information described above.
4. Direct Contact If you contact us by phone, WhatsApp, or email directly, we retain the details of that conversation to assist you and to maintain a record of our interaction.

We do not knowingly collect information from anyone through channels other than the ones described above, and we do not purchase or acquire contact lists from third parties.

HOW WE USE YOUR INFORMATION

We use the personal information we collect to:

• Respond to your enquiry and provide quotes or information about our services
• Contact you by phone, WhatsApp, or email regarding your enquiry or booking
• Schedule and confirm service appointments
• Send you updates related to your service, booking, or vehicle
• Improve our services based on feedback or reviews you choose to share
• Maintain records required for invoicing, warranty, and accounting purposes
• Measure the effectiveness of our advertising, including which ads or forms led to your enquiry

We do not sell your personal information to third parties.

HOW YOUR INFORMATION IS SHARED

To operate efficiently, we use a small number of trusted third-party tools to manage enquiries and communication. Your information may be processed by:

• Meta (Facebook/Instagram) and Google — as the platforms through which you submitted your enquiry, in line with their own privacy policies
• Our CRM software (Zoho CRM) — to store and manage your enquiry and follow-up status
• Our WhatsApp Business messaging provider (Interakt) — to send you WhatsApp messages related to your enquiry, such as confirmation of receipt and follow-ups

These providers process your data on our behalf and are not permitted to use it for their own independent marketing purposes.

WHATSAPP COMMUNICATION

If you submit your phone number to us through our website, a Meta Lead Ad, or a Google Ad, you consent to receiving a WhatsApp message from Prime Car Care confirming your enquiry and, where relevant, further follow-up regarding our services. You can ask to stop receiving these messages at any time by replying to any message we send you, or by contacting us directly using the details in Section 

ACTIVITY PERFORMED FROM OUR END (WEBSITE ANALYTICS)

For the purpose of maintaining and improving our website, we may record technical details such as your IP address, the pages you visit, the device and browser you use, and referring URLs. We use this information in aggregate to understand how visitors use our website and to improve our content and services. This does not personally identify you unless combined with information you’ve separately provided to us.

COOKIES

Our website may use cookies to recognize your browser and improve your browsing experience. We may use both session cookies (which expire once you close your browser) and persistent cookies (which remain until deleted). You can choose to accept or decline cookies through your browser’s settings; declining cookies may affect certain features of our website.

DATA RETENTION & SECURITY

We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law (including invoicing and warranty record-keeping). We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse.

YOUR RIGHTS

You have the right to:

• Ask us what personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information, where we are not required to retain it for legal or accounting purposes
• Withdraw consent to receive WhatsApp, SMS, or email communication from us at any time

To exercise any of these rights, contact us using the details below.

This policy is intended to be consistent with applicable Indian data protection law, including the Digital Personal Data Protection Act, 2023.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The updated version will be posted on this page with a revised date.

CONTACT US

If you have questions about this Privacy Policy or how your information is handled, please contact us:

Prime Car Care AQ-6, Sector V, 1st Floor, 1B, Salt Lake City, Kolkata 700091 Email: sales@primecarcare.in Website: www.primecarcare.in

By submitting your details through our website, a Meta Ad, a Google Ad, or any other channel, you acknowledge that you have read and understood this Privacy Policy.